How I Made $3,328.10 Blogging in December 2016

Happy New Year, everyone!

There’s something so invigorating about the fresh start a new year provides, isn’t’ there?  It’s like a new month, only way better.

This is my December Online Income Report, and it’s monumental in more than one way: this marks my 25th income report, and my 500th published post on this blog.  And honestly, those are milestones I never thought I’d hit!

Check out my December 2016 online income report!  This is how I make money blogging - and you can too!

One thing that I’ve been talking about lately is letting go of that page view number, and instead focusing on how engaged the people are who are coming to your blog.  Letting go of that page view number can be completely freeing, which is why, in addition to income and expenses, I’ve added a section tracking other metrics that may be helpful to you – and that can replace your focus on page views.

Online Income:

During the month, I track both deposits (money I actually receive during the month, but that I earned in previous months), as well as Accounts Receivable (AR for short, the money that I actually earned within the month).

Make no mistake: both are important!

Deposits help me budget for next month (since we live on last month’s income) and AR helps me forecast for expenses and budgeting for future months.  We try as hard as we can to plan ahead, and this blog’s income is a big part of that!

Ok, on to the income:

  • Ad Income: $383.08
  • Affiliate Income: $2,945.02
  • Sponsored Posts: $0

Total Income: $3,328.10

Ad Income

December was a great month for Ad Income (thanks, 4th quarter!) and while I’m obviously happy with the numbers, I don’t expect them to be as high during the first quarter of 2017.  Ads are becoming less and less of an income strategy as I focus more on affiliates, products, and social media promotions for income.

My ads are run by Monumetric (formerly The Blogger Network), who I absolutely LOVE.  If you want to take ad management off your plate, look them up!

Affiliate Income:

I’m going to be honest, during December I did almost nothing extra to promote my core affiliates.  Instead, I took some time to organize, get settled into the new house, prep for taxes etc.  Basically, I created a game plan for 2017.

The strategy piggybacks off of what I talked about in November’s income report: creating a steady stream of affiliate payments throughout the year, rather than the feast or famine of semi-annual payments.

I can’t share everything right now, since I’m working on a post about it, but I can say that it involves bringing on a few strategic new affiliates, really developing my relationship with  my email list, and pushing really hard to update old content not only for information, but with helpful links and affiliates.  It also involves a whole lot of organization in the form of spreadsheets.  (I love spreadsheets, its’ the accountant in me!)

Sponsored Posts:

I didn’t accept any sponsored posts in December.

They’re honestly not a huge part of my strategy, but if one comes along that is a good fit, I will consider it.

Making money from a blog isn’t a get-right-quick scheme.  In fact, it’s taken several years just to get this far.  But learning to let go of metrics like page views, and focusing instead of what’s working makes me more efficient, and helps me make more money while doing something I love!

Key Metrics for Your Blog:

I really, really like metrics.  Blame it on the accountant in me, but I can’t live without them.  So when I decided to do away with page views in this report, and the bulk of my reporting, I had to replace them with something.

These are the metrics for bloggers that I live and die by:

  • RPM: $49.26 (down from $24.12 in November)
  • Daily Income: $107.36 (down from $61.28 in October)
  • Diversification:
    • Ad Income: 11.51%
    • Affiliates: 88.49%
    • Sponsored Posts: 0%


Your blog’s RPM is how much money you make per 1,000 Page views.  The reason I LOVE this metric is because it takes the focus OFF of page views.

Here’s how you calculate it:

Income/Page Views x 1000 = RPM

And yes, I’m aware that page views actually go into the equation BUT for me it takes to focus off of page views and instead tells me how much I’m connecting with each and every person who comes to this website.  If we’re connecting, then they’re clicking, and buying, and will hopefully come back.

Many people thing you have to have millions of page views to make a lot of money but you DON’T!

Blog Ambitions really opened my eyes to this, especially when they broke down the RPM’s of many big bloggers:

Isn’t this eye-opening?!?

It makes me happy to see that my RPM is really competing with tons of established bloggers.

So, if you’re seriously struggling with being happy with your blog’s income or I really suggest that you calculate your blog’s RPM!

Daily Income:

While I obviously don’t make a salary from my online income, it helps my mindset to think of daily income.  Multiplying this number by the 365 days gives me sort of an annual number.  It’s also a way to see fluctuations in the months – and helps the hubs and I project next year.

Of course, things can change in the blink of an eye, but again, Daily Income helps me take the focus off page views.


Lastly, I make sure to calculate the the percentage that each type of income takes of my total income.  This is super important because like everything blogging, nothing lasts forever, and the more diversified I am, the smaller the hit my income will take if, say, one of those income streams was taken away.

It’s just like how we’ve diversified our household income, and it’s super important!

I am truly grateful for every single dollar, and for each and every way this blog makes money.  What’s more, I am blessed by every single reader that comes through this blog (and hopefully stays for a while).

If you like seeing reports like my Online Income Reports, please sign up for my blogging newsletter.  I’d love to share them with you!

And, be sure to check out my other blogging posts:

This post may contain affiliate links.  See my disclosures for more information.

Check out my December 2016 online income report!  This is how I make money blogging - and you can too!

November 2016 Online Income Report

With Pinterest algorithms constantly changing, fighting the good fight with Facebook, and all of the other social media channels, I’ve been excited to delve deeper into the world of affiliates, niching down, and really working my email list.  And that means it’s time for another income report! Continue reading

62 Blogging Resources, 17 Bonuses, 98% Off. The Genius Blogger’s Bundle

Ever feel overwhelmed by blogging?

You’re not alone.

There have been so many times in my own blogging journey when I’ve felt daunted by what I was learning and doing and struggled to overcome challenges like increasing my traffic and income in ways that matched my brand and values.  I’ve taken sponsored posts that didn’t really fit my audience, simply because I wanted the money.  I’ve dealt with traffic spirals, haters, and more setbacks than I can count.

But overall, blogging has been one of those incredible “I can’t believe this amazing thing is mine” parts of my life. I can hardly believe I get to do something I love so much, earn money from home, and be part of such a special community.  Blogging has changed my life for the better, and allowed me freedom like I never though would be possible

We are able to travel when want, save more than 50% of our income – and even just bought our dream home!

Lovin' the lake life! ?

A photo posted by Gretchen (@livingonfifty) on

But it isn’t always easy, and the fast-changing nature of the blogosphere means I can’t ever stop learning how to be a better blogger.

I’ve found my blog really thrives when I’m growing in my skills, connecting with others who get the work I’m doing, and pushing myself to try new things and improve my weak areas.

I always try to work on my growth as a blogger, and one of the best ways I’ve found is by learning from other experienced bloggers who’ve mastered a particular aspect of blogging.  It’s an attitude of always learning that attribute to my success.

Problem is, it can get pretty pricey to buy all the new books or courses that cover the topics I’m looking for.

Which is why I am SO excited to tell you about the Genius Blogger’s Toolkit.

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(But for way less than you’d normally spend!)

The team at Ultimate Bundles has put together the best resources on ALL the topics that matter to bloggers, like mastering social media, monetization, creating and selling products, time management and productivity, nurturing an email list, and so much more.

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I know, it sounds too good to be true, but I promise it’s not. Ultimate Bundles has been around a long time and creating these packages is really their thing (they’ve sold over 180,000 of them on all sorts of topics), so you can trust this is the real deal.

Even better, they’re all about making sure you LOVE this toolkit. There’s a full 30-day happiness guarantee, so there’s really no risk in trying it out.

The most important detail, though, is that this toolkit is available for seven days only. After Tuesday night, November 1st, the sale ends and you’d have to buy all of these products individually.

I’d hate for you to miss out, so click HERE to learn more or buy the bundle.

It’s even backed by a full money-back happiness guarantee, so you can make sure it’s right for you. Get what you need to work smarter instead of harder, grow your platform, and earn more. Learn more or get your bundle HERE.

Bonus Alert!!!

If you email your receipt or welcome email from The Genius Blogger’s Toolkit to [email protected], I’ll send you a free copy of The Essential Blogging Resource Guide!
The Essential Blogging Resource Guide is a way for everyone, from blogging newbies, to veterans to step up their blogging game with free tools available to everyone.  I don’t believe you have to spend a lot of money to have a successful blog, and The Essential Blogging Resource Guide will teach you where to find these resources.

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Singature (2)

This post may contain affiliate links.  See my disclosures for more information.

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September 2016 Online Income Report

I have to tell you something:

Blogging is quite the adventure.

There is always something to do, a change to make, a post to write, social media posts to schedule, comments and emails to answer.  The “one more thing to do” remains constant.

But what changes?

How I respond to it; how you respond to it.

I can work 40 hours in a month, doing absolutely everything that needs to be done, or I can focus only on the most important tasks and work 20 hours in a month – and still make the same amount of money.

I found this to be true over and over again, and that’s exactly why I’m sharing it with you.

Life is short.  Don’t spend all your time working on things that don’t actually need to be worked on.  Focus only on the most important things; all the rest will fall into place.

Now, onto the income report:

September Income: $2,635.30

Continue reading

July 2016 Online Income Report

I have a confession to make: I have no idea what to put in the introduction to these blogging reports.

This is because, honestly, when I read an income report, I want to skip the intro (no matter how fun) and get right to the meat of the matter.

  • What is that blogger doing?
  • How are they doing it?
  • How much money do they make doing it?

After all, isn’t that the point of doing and income report?

Income: $5,641.56

Continue reading